Second ISPO Health Forum on February 5th, 2013

Future market of Healthstyle is a major topic of the world leading sports business platform ISPO MUNICH

The second ISPO Health Forum on February 5th will gather important actors from all over the world to strengthen the dialog between the sports and the healthcare sector sustainably. Representatives of the following industries will take part in this unique event: Sports retail, Sporting goods industry, Healthcare industry, Health insurance companies, ICT industry and Politics. This whole-day event taking place at ICM Internationales Congress Center München offers all attendees the opportunity for the cross-sectoral exchange of concepts, ideas and technologies to be able to open up new business potential and sales channels.

The panel discussions will be the central part of the event. In the Industry panel representatives such as Prof. Margaret Talbot (International Council of Sport Science and Physical Education Foundation), Frank Dassler (Federation of the European Sporting goods Industry), Hardy Kietzmann (Sanofi) or Klaus Jost (Intersport) will discuss cooperation opportunities fostering the Healthstyle market. Existing and future products and services will be presented by Cédric Hutchings (Withings), Horst Merkle (Continua Health Alliance), Gareth Jones (Fitbit), Stefan Herzog (Sport Scheck), Anthony Katz (Hyperice) and Ralf Lindner (Medisana) in the second panel. The third panel will discuss how individuals can be motivated to be more physically active. What can institutions and politics do? How can companies improve the health of their employees? Are there country-specific differences? These, and many more questions, will be answered by international experts from the field of Healthstyle such as Prof. Dr. Alfred Rütten (Friedrich-Alexander Universität Erlangen), Dr. Mike Evans (University of Toronto), Kathleen Tullie (BOKS – Rebuild our Kids) or Dr. Hubert Hörterer (FIS).

The cooperation partners of the ISPO Health Forum: WFSGI (The World Federation of the Sporting Goods Industry), Continua Health Alliance (Organization of more than 220 technology and healthcare companies), FESI (Federation of the European Sporting goods Industry), FIS (International Ski Federation) as well as MEDICA (the world forum of medicine). The ISPO Health Forum is sponsored by Fitbit, Hyperice, Medisana, Techniker Krankenkasse, Vitajuwel and Withings.

To present all aspects of the fusion of sports and healthcare, there will be an individual Healthstyle exhibition space in hall C1 at ISPO Munich. The three major topics will be “sports & performance”, “activity & comfort” and “body & care” with innovative products from hardware, apparel and textiles as well as accessories & services. At the Healthstyle Action Point, the 80,000 trade visitors of ISPO Munich will get a program made up of panel discussions, presentations, sports performances and a fitness program.

Healthstyle represents a new lifestyle where both sports and healthcare are equally significant. Sports is not only physical activity anymore, it is also becoming a healthcare service to satisfy the wish for comfort and better health. Product innovations, high-level lifestyle design and new customer groups will revolutionize the healthcare industry and encourage the people to stay fit through physical activity. The market segment Healthstyle is booming and in Germany alone it is forecast to grow by 8.7 percent annually; 100 billion is the forecast turnover until 2020.

Further information on the topic Healthsyle, the ISPO Health Forum and the registration is available online at www.ispo.com/healthstyle.